# identity.md

## Organization Overview
- **Company Name:** Blank Beauty
- **Mission:** To empower customers to create their own custom 13-free, vegan nail polish colors by uploading a photo, picking a shade, naming it, and having it freshly mixed.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Made in the USA. Founded date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to offering personalized, high-quality, 13-free, and vegan nail polish products.
- **Team/About/Leadership/People links:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Blank Beauty operates a direct-to-consumer model, allowing customers to design and order custom nail polish colors online for $9, which are then freshly mixed and delivered.
- **Location(s) and Geographic Presence:** Made in the USA.
- **Key Partnerships and Affiliations:** Details forthcoming.